Popcorn is a snack food staple. It's hard to find many individuals who don't want it. Like chocolate, popcorn's popularity as a treat essentially means that customer demand for it will stand the test of time.Popcorn's tremendous popularity has made it a concession food choice at conventions, theme parks and sporting events. But the treat is not always a straightforward sell. A quantity of factors come into play, including competitive concessionaires and a wide range of snacks to select from.Fortunately, the situation of lagging popcorn sales features a solution. Exploiting the buyer presence of your popcorn machine along with applying a well-organized promotional campaign is certain to have a positive effect on popcorn sales.Popcorn Popper PlacementPopcorn popers
are created to be viewed. The popping of the kernels, the eye-catching design of the device, and particularly the smell of fresh popping popcorn; they are all things that lure popcorn to be purchased by consumers from your stay. To maximise the "charm" of one's popcorn producer, move it to the front counter if possible. Investigation displays going intuition snacks from the back to the leading counter can boost income as much as 50 percent.When purchasing a popcorn machine, always pick one with lighting. A popper with an illuminated dome will attract clients. Yet another marketing technique is to place your equipment next to the soft drink stand or some other item consumers have a tendency to purchase together with popcorn. This may attract people to purchase both products.Popcorn PromotionsPopcorn's quality dips the longer it sits in the equipment. Thus, a consistent stream of expenditures is essential to be able to make benefit from popcorn sales. One of the most effective methods in keeping regular popcorn income is employing a promotions campaign that encompasses the whole of your concession stay year. Below is a sample of some campaigns you may want to try:Turn right back the cost day: Having a "15 dime popcorn day" could be a good way to push up sales for different products at your stand.Menu item tie-ins: Offer specific prices for purchasing a combination of particular products. "Buy one get one free" offers often be given a powerful client result as prices were reduced by well.Limited-time specials: Offer for popcorn in just a particular time frame; i.e., "For the next a quarter-hour, regular-size popcorn is only $2." Such campaigns certainly are a simple method to go popcorn that is on the brink of dropping its freshness.Coupons: Consider handing out coupons for free popcorn to every customer or possibly at random around town. Research indicates 75 per cent of American homes are sticklers for deals of most sorts, whether it's for the food store or an auto repair shop.Container redemption: Develop a faithful following by enabling consumers to get a free popcorn order by returning five empty popcorn pots bought from your concession stand.All the aforementioned suggestions are offers which have turned out to be productive for some concessionaires. But the only way to know whether these offers works for you personally is always to try them out, and stick with the ones that end up being helpful.